Did you ever struggle to find a full SEO checklist that can help you kick start your Website Promotion?
Well, this is it.
It took me tons of time to create the list you are about to see, it is super-actionable and easy to follow.
Want to see your website gets Google’s love?
Check out the steps!
Full SEO Checklist for 2020
Stage #1: SEO Basics
Step 1: Do some WordPress SEO
1Set up the Website Title
All websites need good titles, ideally, you should include your target keyword in it.
- On the left side menu find Settings > General Settings
- On the Site Title box, type your site title
2Set the Tagline
Your tagline is a sentence that summarizes what your website is about.
Make it brief and catchy. Include your target keyword or its variation.
*The complete tagline is “The place where bodybuilders and fitness athletes gather to reach their goals!”
3Set up Your URL
This step is VERY important for SEO.
You have two options here:
“http://www.example.com” or “http://example.com”.
They are both fine.
Choose the address you prefer and stick to it.
I personally prefer: http://example.com
4Set up Permalinks
Permalinks determine how your website URLs appear when you publish the content. You should do this step before you even publish something.
– Go to Settings -> Permalinks
I prefer using /%postname%/
You may also consider using /%category%//%postname%/
5Create Post Categories
They help you group your posts so it enhances User Experience(UX) and Google’s appreciation
6Install RankMath SEO plugin
Though there are some other nice ultimate SEO plugins in the game, I recommend you using RankMath.
It’s ultra helpful and easy to use.
Trust me, this plugin will help you optimize your website like none others.
This guide will be helpful.
Step 2: Set up Google Search Console
This free tool is a must-have in the webmaster’s arsenal.
It is designed to help you check your website’s performance in Google search. There are numerous useful features like:
- Fixing website errors
- Submitting the website’s sitemap
- Checking keyword traffic
- And many more.
Step 3: Set up Google Analytics
This vital tool helps you get information about website visitors.
- How they come to your site
- What they do on it
Do you want to know the amount of traffic your website gets?
Or maybe bounce rate with dwell time?
Google Analytics is exactly what you need!
If you want to go even further, I suggest you connect your Google Analytics with Google Search Console.
This single step will provide you with useful SEO information in your Google Analytics.
The Complete WordPress SEO Optimization Guide will help you make sure you don’t miss anything.
Stage #2: Keyword Research
Extensive keyword research is a step that cannot be omitted when doing SEO.
There are lots of ways and techniques that can help you do it the right way. Let me tell you my personal TOP 3.
Method 1: Forums, Q&As
These are the places I LOVE to visit when looking for awesome keywords.
People are looking for answers to very specific questions.
Why not take some good keywords out of those questions?
Pros: Exact keywords people are looking for
Cons: May be a little bit time-consuming
Method 2: Use “Google Suggest”
Anytime you are struggling to find some decent long-tail keywords, just go straight to Google search.
Type your target keyword:
Don’t press enter, wait for Google to show you some suggestions:
Google shows you EXACTLY what people search for.
Choose any you like.
Method 3: Hack Udemy
Udemy and other learning platforms are gold mines for keyword searchers.
First, find your niche:
Then, pick up one of the best selling courses
The thing you should look for is the course curriculum.
Instructors who created it paid extra attention to the words they used.
You may find lots of nice keyword variations out there.
Want to know more cool methods?
Check it out: Keyword Research: The Definitive Guide
Stage #3: Technical SEO
Don’t skip this stage as it may help your site rank better or ruin it.
Step 1: Deal with the Website’s Speed
Slow site = Forgotten Site
Make sure you do all the necessary steps to optimize your site for speed.
Here are some quick tips for you to follow:
- Choose the Speed-Optimized WordPress theme
- Don’t upload images that weight a lot
- Use a nice caching plugin like W3 Total Cache
- Connect your site to CDN
Step 2: Check Mobile-Friendliness
Nowadays if your site is not shown properly on mobile devices, you are gonna have big problems with your rankings.
Use Google’s Mobile-Friendly Test to find out if your website’s doing fine.
Good news is that almost all of the modern WP themes are responsive and mobile-optimized.
Step 3: Start Using HTTPS
It’s one of the ranking signals that also add some security to your web property.
Honestly, you’d better do it right from the beginning of your website life.
If it happens that you don’t, check out this nice guide that will help you transfer your site.
Step 4: Get Rid of Broken Links
Broken links are parasites that hurt your site. You should fix them ASAP.
The fastest way to do it is to have your website checked.
Step 5: Scan for Crawl Errors
If Google can’t crawl your page, it won’t rank the page.
Go to Google Search Console, Index -> Coverage
Make sure there are no errors, and if there are, deal with them.
Stage #4: Content
Content is one of the few things that make your site really stand out.
Be serious about producing the finest pieces of content in your niche.
Step 1: Produce in-depth, well-researched content.
A definitive article easily outperforms the 500-word notes.
They attract more visitors and links.
Step 2: Create the content that people and search engines love
There certain types of content that gets more share and likes than others.
Here they are:
- Ultimate Guides
- List Posts
- Research and original data
- Product Review
- How to
Step 3: Enhance Readability
1Use the appealing font
Google fonts is a good place to start.
2Divide the Content Into Easy-to-Read Chunks
It will increase dwell time and reduce the bounce rate.
They are great for UX
You may even consider created special banners for them (like I do on this blog).
4Add Some Visual Assets
No multimedia = No attention
You can make your content much more attractive if you add some of them:
- Charts and Graphs
For further information, you may check: SEO Copywriting Techniques
As you have composed an article, you may even bring it to a whole new level.
On-Page SEO is one of the best things you can do for your site.
Stage #5: On-Page SEO
Step 1: Put keywords in the right places
It would be a waste of time if you find the great long-tail keywords and never use them on your page.
Here are the places you should put them in:
- Title Description
- <H1> and <H2> Tags
- Image Description
Step 2: Optimize Images
Names and alt tags of images help search engines understand what they are all about and increase the comprehension of the whole article.
The better they are optimized the higher you may rank.
Pay attention to:
- Image Name
- Alt Text
- Image Size and Format
Step 3: Use Internal and External Links
Internal links will help visitors and Google spiders scan your website.
They increase the dwell time on the site and improves UX.
Include 3-4 internal links in your article.
External links boost your article authority in the eyes of Big G.
Include about 2-5 do-follow links to reliable resources.
On-Page SEO Guide will show you everything you need to know about inner website optimization.
Stage #6: Link Building
Link building is a HUGE deal in SEO. You don’t have links you don’t have rankings, period.
It might be a time-consuming way, so lots of marketers use some back-hat SEO methods to get quick and easy links.
Those methods will bring you nothing but frustration.
Here are my favorite ways to get nice high-quality links:
This is the very first step I suggest you do after you hit the button “publish”.
Step #1 Share the Post in You Social Media Pages
Step #2 Outreach influencers in your niche
When doing the research before composing an article, you may come across to some popular bloggers in your niche.
They usually produce great stuff.
Why not mention their works in your posts?
It will help you get noticed by them and even get some powerful links.
Step #3 Answer forum questions
I am not talking about garbage forums. I am talking about Quora and industry-leading forums.
– Visit the forum and type in the target keyword
– Pick up an interesting question with a reasonable amount of views and answer it
That is a great old-school technique that still works great today. It also helps you get more traffic and build brand recognition.
– Find a list of high-quality websites using these search strings:
- Keyword “guest post”
- Keyword “write for us”
- Keyword “submit your content”
– Check the requirements for the contributors, and find out what posts they are looking for.
– Compose a great piece of content with a few links to your site in it and send it.
3Broken link building
This method may help you acquire backlinks from some really powerful websites. The reason why this technique works so great is that you are getting the backlinks by providing value first.
The principle is simple:
– Look for the pages that have lots of outbound links on them(e.g. resource pages)
– Check the links on the page (If you use Google Chrome you may use “LinkMiner” extension)
– If you find a problem, contact the site owners and let them know about the problem.
Mention that you have a nice replacement for them(your article that perfectly fit as a replacement)
Here is a script you may find useful:
Full SEO Checklist would not be complete without some additional strategies you can implement for better website rankings and performance.
Below are the bonus techniques that will help your blog succeed effortlessly.
Bonus Technique #1: Build an Email list
Believe it or not, email marketing beats any other type of advertising easily!
If you are serious about your website you HAVE TO build an extensive email list immediately.
It will give you a group of people who trust you and will to check out your site’s updates or new offers.
Some of the best techniques to build an email list are:
1Giving a freebie in exchange for the email address.
2Subscription box in the sidebar
Again, you are offering a freebie or some other deals in order to grab visitor’s attention and email.
Do you want to start building the email list right now?
I suggest you trying ThriveLeads.
This all-in-one powerful list building plugin will get you subscribers in no time!
They also have an extensive library of resources for beginners and pros who want to have thousands of blog subscribers.
Bonus Technique #2: Improve User Experience(UX)
Do you want the visitors to hit the “back” button or stay longer on your website?
I bet you choose the second option.
Improving UX will help you to succeed. Here are some finest tips for you to bring your website UX on another level:
Step 1: Choose an awesome WordPress theme
It all starts with the design. Professional appearance attracts people and makes your website legit.
Fortunately, modern premium themes have all the features you need to quench visitor’s appetite. You can select the right theme by filtering the categories.
Step 2: Check the usability
Devil is in details. Use desktop, laptop, tablets, and phones to check your website response.
Also, try it on all major browsers. Make sure that all the forms visitors may fill in are working fine.
Step 3: A/B Testing
You should always be in seek of perfect. Trying new calls to action, social sharing ways and subscription tunnels are MUST.
You never know exactly with your target audience unless you experiment.
A/B testing is one of the best ways to find answers.
Bonus Technique #3: Build Trust
Trust has one of the top positions in online marketing.
If your website has no trust, search engines will not take you seriously, popular bloggers will not link to you and people will not use your services.
How can you elevate your trust?
– Check your domain authority in Moz(the link to it)
– Follow actionable steps below:
1. Link Out to Reliable Niche-Related Sites
About 2-5 outbound links on the page will do.
2. Add “Essential Pages” to your site
- Affiliate Disclosure (if you earn on affiliates)
are MUST HAVE. Google loves them, so should you.
3. Trusted Domain Info
- Register your domain for 3+ years
- Don’t make your whois private (it rises suspensions)
- Use a reputable hosting provider like Siteground
4. Be Active on Your Social Media Pages
5. Build Links to Your Site
Quality links remain one of the strongest trust signals for search engines.
6. Write Quality Content
Content is King! It is what separates quality blogs from mediocrity.
Work on the quality first and be consistent.
And that’s it!
If you implement even half of the strategies from this full SEO checklist, you will be way ahead of 90% competitors.
- Which strategies do you find the most useful?
- What would you add to this SEO checklist?
- Write in the comment section below.