Did you ever wonder how to optimize a website for Google search fast?
In this quick post, I am gonna share with you eleven tricks that will help your website rank higher in Google and bring consistent traffic to your blog.
Here they are:
- Verify Your Website With Google
- Go with SEO-friendly Permalinks
- Create 5 Response Posts
- Build a Thorough About Page
- Write More In-Depth Articles
- Increase Organic CTR Fast
- Win Rich Snippets
- Support Your Content With Authority
- Make Your Website Mobile-Friendly
- Increase Your Website Speed
- Earn Backlinks Fast
Verify Your Website With Google
The very first thing you need to do to optimize your website for Google search is to verify it with the search engine.
We will use Google Search Console(GSC).
Step #1: Head over to Google Webmaster Tools and click on the “Search Console” button.
Type in your website address and click on “Add Property“.
You will get the HTML tag, copy and save it.
Step #2: Use RankMath SEO Plugin to finish the verification process
- First, get RankMath here.
- Then, go to Admin Panel-RankMath-General Settings and choose Webmaster Tools
- Next, paste the code in the “Google Search Console” field, scroll down and click “Save Changes”.
- Finally, go back to Google Search Console and click on “Verify”.
You are done!
Now, let’s create XML sitemaps that will help Google better index your site.
Step #3: Generate XML maps and add them to GSC.
You probably ask yourself:
How can XML sitemaps help me optimize my site for Google search?
The XML sitemaps play an important role in SEO and help your content rank higher in Google SERP. (Source)
Google( and other search engines) will be able to crawl your website more efficiently and rank your content the right way.
Here is what you should do:
Step #1: Create Google XML Maps
The first thing you should do is to click on RankMath – Sitemap settings. You will see the general tab. Adjust the settings as on the image below:
You may also find the tabs called “Posts” and “Pages“. Click on each of them and leave them ON.
Note: I’ve just shown you the general way of sitemaps customization. If you wish to go further into detail I suggest you to use this manual.
Step #2: Add XML Maps to Google Search Console
First, log in to your Google Search Console and click on the “Add/Test Sitemap” button(at the top right corner).
Then, type in the map URL in the box and click Submit.
And you are all set!
Let’s optimize your URL structure now.
Go with SEO-friendly Permalinks
Changing the your website permalink structure has to be nice and clean. It increases the user experience and SEO.
The question is:
How do you set up SEO-friendly permalinks?
Hrad over to Admin Panel-Settings-Permalinks.
Click on the Post Name option. Then “Save changes“.
That is it!
Note: This tip applies to only BRAND NEW websites. Do not change the old website’s permalink structure unless you know what you do.
Create 5 Response Posts
Reserving the top spot on the Google search page becomes tougher and tougher. The competition can be as harsh as it gets.
So how can a new and tiny website start to rank high in Google?
Meet response posts!
These are the posts that answer some very specific questions that users tend to ask.
The competition is really low so it much easier to get in the top 3 results or even become 1st!
You may follow this plan:
Step #1: Find long-tail keyword with low competition
For this type in your industry-main keyword in Google search bar and see what Google will suggest to you.
When you see a good example click on it and see what else can Google offer you.
You may also use Wikipedia and find some nice long-tail keywords.
Anyway, before creating any piece of content you should do extensive keyword research.
Step #2: Analyze competition
First, Install a MozBar extension.
Next, type in your long-tail keyword in the Google Search tab.
Then, check the top results with the MozBar’s help.
If you see that all of them have tons of backlinks and domain authority it is a sure sign NOT TO write content on that topic yet.
Finally, if the top search results tend to be outdated posts from small websites or niche-forums it is a green light!
You can easily kick them off by writing a decent blog post.
Step #3: Write your response post
Response posts can help you get the first positions in Google search and gain additional trust for your new blog.
These are the basic rules you need to follow when writing them:
- Sweet and short. 1000-1500 words are enough.
- Straight to the point. Answer the questions clearly and precisely.
- On-Page SEO for an additional ranking boost.
Build a Thorough About Page
About page tells people(and search engines) who is behind the blog. It builds your blog’s credibility and serves as a trust-sign for Google.
Creating About page is one of the first steps I recommend to do for Google E-A-T optimization.
You probably wonder:
What should an ideal About page look like?
- It should be Long and informative
- It should contain a unique value proposition(UVP)
- It should have original photos
- Your professional credentials should be there too
- Don’t forget about the contact information
Write More In-Depth Articles
As you probably heard before, Google hates short posts. In fact, thin content destroys website SEO ruthlessly. (Source)
You already know how to do a basic competition analysis in online marketing. You should also know that longer articles tend to rank much higher than short pieces of content.
Here are the main results long and informative articles will help you to achieve:
- Traffic. Each longer article will bring a bit of traffic to your blog and gradually increase the overall number of visitors.
- Trust. Helpful and actionable posts build trust between you and your readers.
- Google’s love. All blog posts, that are optimized for Google, tend to be longer.
- SEO. Longer articles are much better for your website SEO. (Source)
The question is:
How long exactly should be an article?
I personally go with at least 1500 words(usually it is about 3000). It helps me rank for hundreds of different keywords. Despite the fact that I don’t publish very often on this blog.
Increase Organic CTR Fast
No matter how high you rank on Google, if your article does not get clicks it loses traffic.
Try these awesome tips to get people’s attention:
- Include your target keyword in the title
- Add some power words and modifiers
- Add a couple of numbers and signs
- Write a benefit-driven description
Win Rich Snippets
Rich snippets can bring big traffic to you website.
They are those blocks of information you may see at the top of the Google search result page.
Now you probably ask yourself:
How to earn those featured snippets?
The recent study suggests you doing as follows:
- Provide clear answers
- Link to trusted sources (more on that later)
- Write long and informative posts
- Optimize for mobile (more on that later)
Support Your Content With Authority
Anytime you write a blog post, it should be supported with evidence.
The greatest thing you can do for establishing trustworthiness is to link out to authority sources. It is also good for SEO. (Source)
Make Your Website Mobile-Friendly
Mobile SEO is crucial right now. If fact, more than 50% of web searches are performed via mobile devices.
The fastest( and most efficient) way to optimize your blog for mobile devices is to install a premium WordPress theme that is highly optimized for mobile.
Fortunately, there are tons of options you can find on the web.
This website is operated on GeneratePress.
Increase Your Website Speed
Website speed is one of the most important Google ranking factors. (Source)
I’ve recently created a detailed guide that helps you increase your site performance step by step.
But if you are short on time here are the key takeaways:
- Reputable web host (I use Siteground)
- Fast WP theme. (Mine is GeneratePress)
- Compressed Images (SiteGround helps me here)
- Caching technology (SiteGround help me here again)
And this is the result I was able to achieve by following these tips:
Note: If you tend to use many images it will make your website slower. There is no way around it.
Earn Backlinks Fast
Backlinks are still really important for ranking high in Google. (Source)
The question is how do you build backlinks fast?
Let’s take a look at these 3 ways.
Way #1: Guest Posting
1Find the blogs that accept guest posts
Use these search strings:
- Keyword “guest post”
- Keyword “write for us”
- Keyword “submit your content”
Or find some long lists of websites that accept guest posts.
2Find out what kinds of blog posts they like
For this, read the guidelines.
Pro Tip: If you want to get published on a very authoritative website, guidelines are not enough. You have to analyze their best articles and other guest post articles to build a formula for your success.
3Send a pitch letter
The elements of the pitch letter may be:
- The headline of your article
- Short draft
- The area of your expertise
- Other examples of your guest posts
- Your author bio
4Write your post
Use some of the best SEO copywriting techniques and create a killer post. Include a couple of backlinks(if it is allowed) in the post body and Author Bio.
When the article is accepted go for another industry-related blog.
Way #2: Best of Lists
They are great because their sole purpose of existence is linking out to other web pages.
1. Find resource pages
You may use these search strings:
- “Keyword” + inurl:links
- “Keyword” + “useful resources”
- “Keyword” + “best”
- “Keyword” + “top”
Let the guy in charge know that you have a great piece of content that can make a great addition to his list. The response rate is usually high enough to get you a couple of links after ten outreach letters.
Way #3: Broken Link Building
First, install a special extension.
If you use Google Chrome, go with “LinkMiner”.
Next, visit popular pages.
Or any other pages that have lots of outbound links.
Check the links on the page using an extension. There should be at least one broken link.
Then, contact the guy in charge
Let them know that they have some broken links and you have a great replacement for them.
Note: If all links on the resource pages are fine, you may still persuade the website owner to add your website/article to the list.
And this is it!
Now you know how to optimize a website for Google search fast.
Which tip are you going to use first?
Leave your thoughts and questions in the comment section below.
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