No matter how great your website is, without traffic, its existence is quite pointless.
Website traffic is one of the most important factors of blog success.
More Visitors = More Engagement and Conversion.
The question is: How to increase blog traffic?
Below are the most up-to-date techniques that will make your blog thrive!
Let’s build solid traffic streams!
- On-Page SEO Techniques
- Use Best SEO Practices to Drive Massive Traffic
- Tap Into Social Media
- Leverage Content Syndication Platforms
- Participate in Q&A Sites and Forums
- Utilize the Best Link Building Practices
- Video Promotion Owns it in 2020
- Bonus Techniques for Driving Massive Website Traffic
Before leveraging Social Media and other popular traffic generation techniques let’s start from the On-Page SEO strategies that will upgrade your site level and authority.
Below are some of the finest strategies you can use to increase website traffic without even leaving it.
On-Page SEO Techniques
1Refresh and Upgrade Old Posts
If you have launched your blog long ago, chances are it has a lot of outdated and irrelevant information.
Thin and outdated content is a huge enemy of website success.
In order to maintain high SEO standards and entice visitors to come back, you need to make the old posts up to date.
It is also necessary to constantly improve existing posts(especially if they don’t get search engine love).
How to improve an existing blog post?
2Optimize Blog Posts for Keyword Variations
Using LSI keywords is one of the principles of the Complete Keyword Research process.
They help you optimize your content for search engines so they understand better what your article is all about.
Thanks to Google Hummingbird, now using only target keywords is simply not enough.
How to find great LSI keywords for the article?
Method #1: Type the target keyword in the Google search tab, click search, scroll down the page and check the keywords variations:
Method #2: Use a special tool called LSIGraph.
Type the main keyword and get numerous results:
3 Repurpose the Existing Content
Already have an article that performs well? Why not use its full potential?
Repurposing the content is one of the easiest and beneficial ways to drive website traffic.
The principle is simple, you pick an article and make a new format of content out of it.
This transformation can have lots of benefits:
- Reaching a new audience
- Content diversification
- Increasing online presence
- More backlink opportunities
- Multiple goals achieving
How to repurpose existing content?
Here are some of the most popular versions of what a simple blog post can become:
4Create “The Right Type” of Content
One of the biggest obstacles that many bloggers face is getting their new content shared.
If the content is not shared it is really hard to promote your blog organically.
Even though the content may seem quite informative and up-to-date, the problem may be hidden in the core:
Nobody NEEDS this content.
So you may ask yourself:
How to find out what content people and influencers will like?
There is one of the great methods I want to share with you.
You must find out what content is ALREADY successful across the web.
There are some proven ways to do that:
Way #1: Use Ahrefs
It is one of the quickest ways to find the content with a great track record of attracting links.
Here is the step-by-step process:
Step 1: Find the top performing blogs in your industry and type their site into Ahrefs.
Step 2: Click on “Top Pages” and find the best performing content in a blink of an eye.
Way #2: Use Buzzsumo
It’s one of the industry leaders in content performance discovery.
Here are the steps:
Step 1: Enter the keyword related to your field
Step 2: Click on the “Past Year” button.
Now you have a list of top-performing content in your niche for the last year.
When you know what people and industry actually like and tend to share it’s your time to create something worth sharing.
I bet these will be the pages that attract huge website traffic.
Use Best SEO Practices to Drive Massive Traffic
1Increase Organic CTR
If you are in a competitive niche, chances are that your opponents already figured out how to craft enticing article titles and descriptions that attract many clicks.
In order to not let them get the lion’s share of organic traffic, you need to catch up and even outplay them.
What are some of the best ways to increase organic CTR?
#1. Get emotional
Writing yet another “How to lose weight” article title will not get you anywhere.
Separate your title from others in the SERP by evoking people emotions, such as
Bad Title: “How to lose weight fast”
Good Title: “10 Weight Losing Secrets Only Pros Use” (Curiosity)
#2. Add numbers
Numbers can increase organic CTR DRAMATICALLY!
Example: “21 Steps to Become Financially Independent in 1 year”
#3. Use strong words
They distinguish your website from generic SERP results.
Here are the words to start from:
#4. Write a benefit-driven, keyword-rich meta description
Again, you can use some powerful expressions with clear benefits, and then spice them up with related keywords.
Example: “Make your website Hack-Proof using these 35 amazing techniques. Learn how to maintain robust website security”
2Slash the Bounce rate and Improve Dwell Time
These are some of the most important elements in the Google RankBrain algorithm.
By optimizing these two aspects of SEO game you will drive an immensely high amount of traffic in the long and short term.
How do Bounce Rate and Dwell Time connect with consistent website traffic?
- Your website will get higher positions in the Search Engine Results Pages.
- Engaged visitors are more likely to return to your blog.
You probably want to ask:
What are the best strategies to decrease the Bounce Rate and increase Dwell Time?
Strategy #1: Use Copywriting Techniques
– Maintain a high readability score (short introduction, paragraphs, and sentences)
– Divide an article into sections
– Use transitional words and phrases
Strategy #2: Leverage Rich Media
Plain text is never good at blogging. Consider adding the following elements:
Strategy #3: Be insanely practical
If the person doesn’t find the answer to their questions or demands, they will run from your blog as they would run from the burning house.
What to include?
– Key points
– On to the point answers
– Practical advice
– Statistics and prove
Strategy #4: Increase Website Speed
Now as Dwell Time has increased, it is time to get your website Mobile Friendly!
Strategy #5: Conduct The Full Technical SEO Audit
3Optimize for Mobile Search
I am sure you heard that Mobile SEO is a big deal right now.
Actually, it is so crucial that nearly 58% of all internet searches are performed using mobile devices:
Therefore, it is no longer a question of whether you should optimize the website for mobile or not.
The real question is:
HOW to make a website mobile-friendly?
Step 1: Check if your site works properly on mobile.
Use Google Mobile-Friendly test to see if your website meets the standards.
Now, what if your website is not mobile-friendly?
Pick up a premium responsive WordPress theme!
I suggest you go with GeneratePress’s premium themes.
- They are super fast and secure.
- They are gorgeous and responsive.
- They are really affordable.
Step 2: Check mobile usability
Usually, it is not enough to just ensure that the website is mobile-friendly.
You also need to scan your blog on mobile usability issues.
Head over to Google Webmaster Tools – Mobile Usability.
The best score you can get is “0 errors”(see the screenshot).
If it happens that you have some errors – read the suggestions carefully and go through the list step by step.
Finally, when you made your blog a potential gaining website traffic machine we can leave it for a while and build strong funnels that will drive new visitors like crazy.
Let’s tap into good old Social Media to bring some new website traffic waves!
Tap Into Social Media
This social media platform can get your site some serious traffic. The audience is simply HUGE and cannot be neglected!
How to increase traffic from Facebook?
Strategy #1: Create a Facebook Page(Fan Page)
Your official presence on Facebook is reflected in these pages.
Every time you create new content don’t forget to share it with the followers on the Facebook Page.
Strategy #2: Schedule Different Posts for One Article
This is something you should do in order to get as many eyeballs on your content as possible.
Scheduling many different posts for one single article helps followers not miss your updates. It also gives them more reasons to check out your article.
One single article about Technical SEO Audit can be divided into different posts:
– Page Speed
– Website Indexability
– Mobile SEO Optimization
– And more
Strategy #3: Join the Niche-Related Facebook Group
It will open the door to the community that will absolutely love to share your articles given that you deliver quality content.
Before starting sharing the links with the new community I recommend you get some group credit:
– Interact with other members(Share, like, ask, answer)
– Post occasionally without links
– Promote your content when it is relevant
Though it gets a little spammy with bots, it is still one of the biggest social networks out there.
The approach to Twitter may vary depending on your blog niche and mission, yet there are still some simple rules to follow:
- Do not spam your page with multiple versions of your original article.
- Instead consider scheduling multiple tweets for every new piece of content, once in 2 weeks will be enough.
- Tweeter community LOVES statistics and numbers, include them!
LinkedIn (My Favorite)
The reason why LinkedIn is one of my all-time favorite sources for building traffic to the website is because of its highly intelligent and motivated audience.
People tend to engage and share more willingly than on any other platform. By posting quality content you get new website visitors AND build your authority simultaneously.
What are some of the best ways to drive website traffic from LinkedIn?
Way #1: Add a link to your profile
Many people write to describe their expertise and neglect the chance to feature their website right in front of readers’ eyes!
Yes, the link is not clickable, but if people are interested enough they will copy and paste it in the browser searching tab.
Way #2: Visit people profiles
Every time when you visit someone’s page people can see it.
Curiosity drives them to check who you are and what you do.
If you optimize your LinkedIn page in a right way you may soon see those people becoming your blog visitors(or even email subscribers)
Way #3 LinkedIn Groups
LinkedIn groups are gold mines with driven professionals that are willing to expand their knowledge on the topic and find out new strategies related to their niche.
The basic rules here are the same as in Facebook Groups:
- Follow the community principles
- Do not spam
- Provide value and interact
- Share your articles in relevant discussions
Follow these simple rules and you will get a serious amount of clicks.
Way #4 Articles and Videos
By publishing engaging articles and appealing videos on your profile you can get numerous website visitors and fans.
Instagram has all the chances to become one of your greatest website traffic sources.
It all depends on the niche of course as it is more of a visual subject sharing platform.
E-commerce products and visual assets are performing great here.
You can use imagination and create some beautiful infographics for example.
By the way, this is my Instagram page. I post some quick and useful SEO tips there.
Pinterest is an ideal platform for those who are ready to present eye-catching visual elements.
One of the biggest obstacles the new user can face is finding niche relevant boards(groups) with lots of subscribers.
It may take you a long time to find those gems. Fortunately, there is a service on the market that is called Pingroupie.
With its help, you may easily find the groups for driving long-term traffic to your blog.
Now, when you have created some serious traffic channels from Social Media let’s talk about the amazing strategy that ALL big marketers love to use.
Leverage Content Syndication Platforms
Content syndication can be so powerful that you simply cannot skip it!
In fact, it is one of the finest ways of marketing your content.
The idea of content syndication is simple you let the bigger, much more authoritative and popular sites than yours publish your content on their pages.
How can content syndication help your business?
– Your content will be shown to a much wider audience
– You gain authority as an author of the article
– You get powerful links
– And yes, it brings you serious traffic!
Now that you know how powerful content syndication can be it’s time to tap into the world’s top syndication platforms, here they are:
Medium allows you to publish articles, photos, audio, and video. There is a clear discussion system. A very helpful resource in terms of driving traffic and sharing new content.
A great platform that allows you to publish demos and slides. Create an engaging PPT based on your article and present it to the new audience. Gain authority links and long-term traffic.
On Mix, you can share your favorite pages, follow people and submit new content. Microblogging on this platform with content syndication will drive new readers to your blog.
Reddit is like an enormous cake that has special pieces that can satisfy any taste.
Submit the content regularly and the results will be rewarding.
Keep in mind, content syndication, if done properly, can increase or brand awareness which is crucial step for achieving high Google E-A-T rank.
In the next section, I will show you high to drive long-term traffic and start building authority as an industry expert.
Participate in Q&A Sites and Forums
Quora is just AMAZING!
It is one of the biggest question and answer websites in the world and it’s growing really fast!
Why use Quora for increasing website traffic?
Reason 1: Best answers get BIG visibility.
Reason 2: Quora ranks really high in SERP
Reason 3: Reach “Most Viewed Writer” status and become an authority
There are many more reasons but the most important question here is:
How to use Quora for driving traffic to a blog?
Step 1: Set up the profile
- Give the profile a catchy headline
- Add your expertise description and links to necessary resources
- Claim your topic
Step 2: Start answering the questions
- Type in your article keyword
- Pick up the most viewed questions and create quality answers(consider answering less popular questions as well)
- Include a link to your article
Step 3: Repeat
Repeat the process every day for 30 minutes or so. The results will not make you wait.
Being one of the biggest Q&A websites out there, Yahoo answers can also get you some additional website traffic if you know how to use it.
How to use Yahoo Answers for attracting visitors?
The whole process is similar to Quora:
Step 1: Search for related questions by the article keyword.
Step 2: Pick up the thread that gets decent attention.
Step 3: Answer the question based on your article with a link embedded.
If you represent a niche that is known even in small circles, chances are that there is at least one forum dedicated to it.
You need to find the industry’s top forum and become its active member.
How to use niche forums to increase website traffic?
Step 1: Find top niche forums
Head over to Google search and type in:
Step 2: Get noticed
Start asking and answering the questions. Join forum’s hot threads. Link to authority resources.
Step 3: Drop the links
Now as you become more or less recognized forum member it’s time to go harvesting.
Drop the relative links inside your answers.
Utilize the Best Link Building Practices
When it comes to organic link building you start realizing how vital this step is.
Not only does this process increase your website authority like crazy, but it also drives MASSIVE traffic.
Below are some of the most useful and not the most difficult ways to get some juicy links:
Guest blogging is arguably the greatest way to drive traffic to a brand-new blog and build authority at the same time.
Here is how you can start:
Step 1: Find the guest blogging opportunities
You may find these search strings helpful:
Keyword “guest post”
Keyword “write for us”
Step 2: Understand what they want
Read the guest posting guidelines carefully and check out a couple of best-performing pieces of content.
Step 3: Give’em what they need
Craft the best piece of content you can by using this SEO Copywriting Guide.
Drop some links without violating the guidelines and send it to them.
What’s the main purpose of resource pages?
You got it right, they exist for linking out to good content. So if you are sure in your article quality you should give it a shot.
Here is what you should do:
Step 1: Find them
A couple of Google search threads to start with:
“Keyword” + inurl:links
“Keyword” + “useful resources”
Step 2: Outreach
A good email template:
Broken Link Building
This is one of my most favorite tactics of all time.
What is the exact process of broken link building?
Step 1: Install Google Chrome “LinkMiner” extension.
Step 2: Find the page with many outbound links
You may start with resource pages or list articles.
With the help of LinkMiner and a bit of luck, you will find some broken links.
Step 3: Outreach
Video Promotion Owns it in 2020
Never before have the videos been so game-changing. So for those who want to receive continuous healthy traffic and stay on top of the game
It’s better to put some eggs into the video basket right now.
Here are the best places to get solid website traffic from:
There is no question about it. YouTube is an undisputed leader in the web video industry.
This is the place you want to start. Guess where you can learn how to do Video Marketing: On YouTube!
A great place to multiply your video marketing efforts. Some Pro features can give a great battle to YouTube in terms of competition.
When we talk about video marketing, Dailymotion is one of the few names that can come into your mind.
Make their web servers work by hosting your video content.
Bonus Techniques for Driving Massive Website Traffic
Bonus Technique #1: Build an Extensive Email List
A strong and vibrant Email List can be your biggest online asset.
It helps you achieve the following results:
- Unstoppable website traffic
- Established mini fan base
- Readers’ outreach in a blink of an eye
- Huge money earning potential
- And more
My personal recommendation for you is to use ThriveLeads. It is by far the best list building plugin for WordPress.
Bonus Technique #2: Blog Comments
These may not be the best ways to build links to a website, yet it is still a legit way to become recognizable in certain niches and add some numbers to your traffic.
Check out the article on how to write quality blog comments.
Bonus Technique #3 Check the Competitor’s Traffic Sources
What if there was a shortcut to realizing what traffic sources are crushing it in your particular niche?
Fortunately, there is.
SimilarWeb tool can show you the exact places your competitors get their traffic from!
Check out a couple of websites and you will know what places to put your biggest effort.
Check out this Website Security Guide.
Bonus Techniques #4: Get invited to Podcasts
Getting featured in podcasts is one of the best link building strategies, you can imagine.
It is also a great way to demonstrate your expertise and lead some targeted traffic to your website.
Reach out to the niche-related podcast hosts and offer them an interview on a hot topic.
Bonus Techniques #5: Create a giveaway contest
If you have something worth seeking for you can create a giveaway contest.
The principle is simple:
Step 1: Pick up what you want to give(ebook, PDF checklist, tool)
Step 2: Ask the readers to perform an action in exchange for the gift. (leave an email, share and/or like the page, share the URL of the page.
Step 3: Watch loads of new visitors come to your website for the sweet prize.
Where do you want to start building your website traffic from?
Leave your thoughts and questions in the comment section below.
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