It is not a secret that blogging can be one of the best ways to attract new customers and establish trust with your clients.
It is especially important for local stores to leverage the latest local SEO and blogging practices for consistent revenue growth.
So the question is:
How much should a local store blog to get customers?
The blog posting frequency strongly depends on your company’s content marketing goals. Large companies found success in posting fresh content once or multiple times a day. Local stores and small businesses may post from 1 to 3 times a week and find it sufficient for their needs.
Below are the five actionable steps that will help local businesses and entrepreneurs build a strong content marketing foundation and optimize their blog posting routine in order to attract new blog visitors and acquire new customers.
- Step #1: Count the number of already-published blog posts
- Step #2: Find your biggest traffic sources
- Step #3: Define your content marketing goals
- Step #4: Set up an effective publishing schedule
- Step #5: Optimize the publishing process
Step #1: Count the number of already-published blog posts
First: Look at the Whole Picture:
Your website traffic strongly depends on the number of blog posts your already published.
You may see the number of monthly visitors using Google Analytics.
Let’s say that you have 50 good-quality blog posts on your blog and the average monthly traffic is about 10k/month.
Assuming that 80% of your traffic comes from search engines you have 8k visitors that are attracted by 50 articles.
Which leads us to the following statistics:
- 50 articles – 8k visitors/month
- 100 articles – 16k visitors/month
- 200 articles – 32k visitors/month
You got the idea.
Every industry has its own numbers and the number of visitors will also depend on the blog post quality.
In fact, one high-quality article published on a specific niche website can easily bring 1k unique visitors/month.
It is therefore recommended to see the whole picture first and check the number of blog posts already published and the amount of traffic they consistently bring.
Next: Separate the Seed From the Chaff
Use Google Analytics to see the best and worst-performing pages.
It will help you achieve multiple tasks at a time:
1. Understand what kinds of posts resonate with your audience and produce more similar content.
2. Find out the weak spots and either improve them or stop wasting time on them and focus on what already works.
Now when you see the whole picture it is time to tap on the best traffic sources.
Step #2: Find your biggest traffic sources
First: Check Where the Visitors Comes From
For this, go to Google Analytics – Left Tab Menu – Acquisition – Overview
As you can see, this site gets the lion’s share of overall traffic from organic search and referrals which makes it reasonable to continue working on high-quality content creation (the content that search engines love).
It is also obvious that the website does not get ROI from social media channels, therefore, it is necessary to optimize SMM campaigns or use another platform.
Second: Use this Smart SMM Approach
As a business owner, you should have already created your ideal buyer persona.
With this in mind, choosing the right social media channel for your business promotion can become an easy process.
Let’s take a look at the following giants:
All of them are designed for a specific audience and it is therefore recommended to do research on the best social media platform that fits your business.
The guys from Addthis have come up with this simple graphic:
As a rule of thumb, most local businesses find Instagram as the best option for their SMM campaigns.
Step #3: Define your content marketing goals
It is also necessary for you, as a local business owner to clearly define your content marketing goals.
In other words, what goals do you want to achieve through blogging?
- Brand awareness?
- High traffic?
- Or new leads?
Here is the thing you should remember:
Never blog for the sake of blogging unless you are an amateur.
You, as a business owner, should have a clear vision and adjust your content marketing campaigns accordingly.
There is no need to publish multiple articles a day without setting your small business goals and understanding the exact purpose of every article published on your blog.
Note: Regularly publishing fresh content on your blog is only one piece of the puzzle you need to learn how to convert blog visitors.
When your content marketing goals are defined it is time to create an ideal publishing schedule.
Step #4: Set up an effective publishing schedule
Now that you know what areas to work on you need to come up with a new publishing schedule(and actually stick to it).
Ask any blogger or social media influencer, they will all tell you:
Consistency is the key.
The recent study has shown that the ideal number of fresh blog posts for a small business is somewhere between 1-4 weekly (Source)
That said, even local businesses can have absolutely different content marketing budget.
So if you are short on budget and time, you may publish 1 post/week and be good to go.
But keep in mind, that fewer blog posts will require:
- Higher-quality content optimized for search
- Evergreen content that will be relevant for years and bring consistent traffic
Step #5: Optimize the publishing process
1 Break up the Publishing Process Into Small Pieces
Producing top-notch content is not about writing an 800-word blog post, throwing some keywords here and there and call it a day.
This is a general publishing process outline that can work great most of the time:
- Keyword research
- Topic research
If you want to meet your business goals through content marketing you need to make sure that EACH of the steps above is completed.
This rigorous process of content creation requires time and investment.
Note: It is absolutely possible to do all the job by yourself if you have a lot of time and patience to practice and learn on mistakes.
In other cases, the most suitable decision would be:
2Delegating the Responsibilities
Before finding freelancers who will help you with your future projects it is vital to produce at least 30 blog posts from start to finish all by yourself.
This will help you:
- Understand which steps of the publishing routine you are good at
- Realize on what stage you need help
- Invent an in-house content creating standard that freelancer can refer too
In other words, you will have a clear picture in your mind that shows what kind of content you need and how exactly you want it to be done.
The following steps for you will be looking for the right types of professionals that will work on your future projects.
Consider these freelancing platforms:
Note: You don’t have to search globally. Usually, the right guy can be found in the local job posting listings. Hint, the visual assets can be created by a promising graphic designer college student who will charge you twice as less as an established professional.
3Create an Organized Content Calendar
Content publishing calendars will help you stay on track and not miss the details.
Consistency, as I have already mentioned is one of the most important factors in your blogging success. A neatly-organized calendar can help you stay consistent like nothing else.
Fortunately, the market offers you many decent options:
- Google Calendar.
- Outlook Calendar
- And more
Try all of them and see which is the right choice for you.
Additionally, if you have a team working on your projects it would be smart to consider Asana. This awesome tool will help your team stay organized and connected.
4Plan out the Blog Post List for the Next 3-6 Months
Planning out your local business blog posting schedule in advance can be a HUGE stress reliever.
Consider setting a day or two for the keyword research and finding the topics that might be interesting to your audience.
Create an extensive article hit-list which will include at least 30 titles for new content pieces.
Here is a sneak peek at mine:
This will help you slash the time spent on each article creation and reduce the anxiety level.
You will always be sure that there is a clear blog posting path that will lead to new visitors, loyal customers, and revenue growth.
Now you know exactly how much should a local store blog to get customers and increase revenue growth.
It is between 1-5 blog posts weekly.
Also, remember that it is quality that matters not quantity. One high-quality blog post ALWAYS beats five mediocre articles.
How often do you plan to publish on your blog?
Thrice or twice a week?
Maybe once in a week?
Let me know in the comment section below.
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