In this post, I am gonna show you how to get your name rank higher on Google search results fast.
Specifically, you will learn the exact techniques I used to make my name appear high in SERP.
The strategies in this post work great for new and small websites.
Let’s dive in.
- Start a Blog With an Exact-Match Domain Name
- Create a Successful YouTube Channel
- Build Your Social Profiles
- Leverage Guest Posting and Quora
- Utilize Top Content Sharing Sites
- Boost Your Google E-A-T Score
Before showing you the same strategies I used to rank for my name, let me share with you some interesting stats.
Here are the Google name searching stats you may want to take a look at:
1 billion names are searched in Google every single day (Source)
This means that in order to stand out in Google search and secure a top position for your name you need an actionable plan that will help you get there.
The exact plan I am about to show you works great!
All you have to do is just follow the steps and act proactively.
Let’s begin with the first(and most important) step on the list:
Start a Blog With an Exact-Match Domain Name
If you want to get your name appear in the top Google position you need to create a website with your name as a domain name.
My full name is Nikita Shevchenko so the domain name I picked is nikitashevchenko.com.
It is that simple!
Now you probably ask yourself:
How do I create a blog with my name as a domain name?
I have recently published a quick guide called How to Start a Blog in 8 Steps.
It is packed with step by step instructions that will help you start your own blog fast and on the cheap.
But if you are just as impatient as me, here are the key points from it:
#1 Get a Domain Name and Hosting.
Domain Name. Use the NameCheap search to find out if your name is still available. Ideally, you should shoot for .com. If it is reserved, .net will do.
Web Host. You should get a quality web hosting that does not cost you a fortune. I use and recommend SiteGround. It is a reputable company with the best price&quality ratio.
#2 Install a Premium WordPress Theme
There are thousands of free WordPress themes out there and many of them are very decent ones. But none of them beats high-quality, secure, and fast premium themes.
I got GeneratePress for my blog and it is awesome!
And I am not alone. Thousands of happy customers cannot lie:
#3 Optimize Your Website and Write Content
I should not probably remind you that your site needs to be optimized for Google to be able to rank higher.
Fortunately, this process usually does not take a long time and most of the work can be executed in less that a day.
The most important things you should pay attention to are:
- Technical SEO
- Website Speed
This Complete WordPress Optimization Guide covers them all.
Content is the most important element of your website.
If you want your name to rank higher in Google you need to publish lost of good quality content.
You don’t have to become a writing machine though.
Quality and Consistency are the two things that matter most.
I have recently created this blog posting blueprint (based on Google data) that will show you how to create content that ranks high.
The publishing schedule is up to you.
Okay, now let’s move to the next step in this guide which is HUGE right now.
Create a Successful YouTube Channel
An optimized YouTube channel can be a great way to get your name in front of thousands (and even millions) of people.
Everyone will literally recognize your business by your face.
Here is one more thing you need to know:
YouTube is the 2nd largest search engines in the world after Google (Source)
And it is growing day by day.
So if you want to brand your name online YouTube can be one of the best solutions for your business.
In fact, it can make your name more recognizable much faster than blogging.
Because it is not too crowded yet. But it will be very soon.
The best part is that you don’t have to own a video studio or posses big video marketing budget.
The whole creation process can be done with a good smartphone and laptop.
Step #1: Create an Outline
If you have never done it before chances are that it will be hard to get in front of the camera and do everything perfectly in the first time.
That is why I suggest you using video scripts and video prompts that will make the process smoother.
Step #2: Shoot a Video
It takes time to set the right camera and body position but you will eventually find the ideal spot.
Be energetic and smile. Use body language and be friendly.
Go through your video script and mention a strong call-to-action(CTA)
Step #3: Video SEO + Marketing
Make your videos long and engaging. It helps increase audience retention and overall watch time which are two HUGE factors in YouTube search.
Include the target keyword in the most important places:
- The video itself (say it out loud)
Marketing is really important.
Advertise your videos anywhere you can:
- Email list
- Guest Blogs
- Q&As and Forums
- Other YouTube Channels
- and many more
You should also market your new videos across the social media channels you run.
Speaking of which…
Build Your Social Profiles
Broad social media marketing will help you diversify your online presence, tap into new audiences, and help rank high for your name.
LinkedIn. This social media platform is great for showcasing your professional experience and finding like-minded specialists who are more than happy to share the content you can offer.
It works great for b2b industries.
Instagram. Instagram is huge and it does not go anywhere soon. It is one of the best solutions for small businesses and entrepreneurs who want to market their products or services.
It works great for b2c industries.
Facebook. It is the largest social network out there. You should not ignore it if your goal is to reach the biggest number of potential customers.
It fits to b2b and b2c models.
Twitter. It works well for content creators from all around the world. If you are the guy who tends to keep a finger on the pulse it is a platform to try.
It is good for b2b and b2c models.
Leverage Guest Posting and Quora
It can be a powerful way to get your name in front of the right people and industry experts.
You start with smaller blogs with the highest acceptance rate and gradually build your way toward bigger brands.
The exact process looks like this:
1Find the Blogs That Accept Guest Posts
Use these search strings:
- Keyword “guest post”
- Keyword “submit your content”
- Keyword “write for us”
Or you can find long lists of websites that accept guest posts.
2Read The Guidelines
All good blogs that accept guest posting have guidelines. Read them all very carefully.
Pro Tip: If you want to get published on a very reputable website, guidelines are simply not enough. You have to analyze their top articles and other guest posts to build a formula for your publishing success.
3Send Your Pitch Letter
Often, the parts of your pitch letter are discussed in the guidelines, here are the most popular ones:
- The headline of your article
- Short draft
- The area of your expertise
- Other examples of your guest posts
- Your author bio
4Write Your Guest Post
If you write for an authoritative resource, that you should, make sure to compose the best piece of content possible.
It must be insanely useful and practical.
Use SEO Copywriting techniques
5Build Your Links
Make sure to sprinkle a couple of links in the author’s bio and the content body.
Your author bio should reflect your experience.
Rinse and repeat.
It is the biggest and most influential Q&A platfrom on the web.
Needless to say, it is great for establishing authority and pushing your name higher in search.
This is how you can use Quora to make your name rank higher on Google:
Step #1: Set Up Your Profile
- A catchy headline
- Expertise description and links to related resources
- Claim your topics
Step #2: Answer The Questions
- Type in your article keyword
- Pick up the most popular questions and write quality answers(consider targeting less popular questions too)
- Add a link to one of your articles
Step #3: Rinse and Repeat
Repeat the process every day for 30 minutes or so.
The results may surprise you.
Utilize Top Content Sharing Sites
Content sharing sites can become great addition to your online portfolio and improve your name positioning in Google by boosting your authority.
Medium. It is a wonderful platform where you can publish articles and get tons of feedback from interested readers. It may be a great option for you if you enjoy writing and can produce a decent amount of content.
Hint: You can share your blog content there.
SlideShare. It is the largest website for sharing presentations and infographics. You can repurpose your content and create engaging PDF files or PowerPoint presentations. You can market your blog and social media channels there too.
LinkedIn Articles. They allow you to demonstrate your professional knowledge and experience. You can syndicate your existing content or produce a completely unique blog post.
AboutMe would be a great bonus to this list. You can create your profile, fill it in with relevant information about yourself, and optimize it for your industry keyword variations.
Boost Your Google E-A-T Score
If you want to get your name rank high on Google you NEED to keep Google E-A-T in mind.
What is Google E-A-T?
The E-A-Tacronym stands for Expertise, Authoritativeness, and Trustworthiness. Google introduced this concept back in 2018 and it determines the amount of trust it gives your brand and your content.
The bottom line:
If you want to earn authority in Big G eyes and rank higher for your name you should optimize for Google E-A-T.
The question is:
How to improve Google E-A-T score?
Use my Ultimate Google E-A-T Guide to get Google trust you and your site.
Here are some of the tips from this guide:
Tip #1: Link Out to Authority Sources
Be sure to include a couple of links to reliable data you found online. This practice will help your content become more dependable and assure people and search engines that they can trust it.
Tip #2: Organic Link-Building
Backlinks are extremely important for SEO and credibility.
Organic link building is the process of acquiring links without breaking rules set by Google.
The best ways to build links organically are:
- Publish high quality content
- Pack your content with relevant data
- Use the broken link building strategy
- Discover resource pages that can link to your content
- Send outreach emails (don’t spam)
- Guest post
Tip #3: Amazon Publishing
Getting your content published on Amazon will put you in the list of authors and creators that have done some additional job apart from blogging.
Kindle publishing provides many opportunities for novice authors who want to spread a word(or two) across the world.
And this is it!
Now you know exactly how to get your name rank higher on google search results.
Let me ask you a quick question:
What is the first thing you can do to make your name rank high?
Leave your thoughts and questions in the comment section below.
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