Top 10 Secret SEO Tricks for Beginners That work in 2020

by Nikita Shevchenko

Have you ever wondered what are the top secret SEO tricks that all expert online marketers use to improve their rankings and increase traffic to their websites.

Specifically, you will find out some little-known tricks that will help you with:

  • Keyword Research
  • Click-through rate optimization
  • Link-building
  • Content marketing
  • And more

So without further ado, let’s dive right in!

I assume that you already know how important SEO is for businesses and bloggers.

SEO can increase both the quality and quantity of website traffic. (Source)

That said, there are hundreds and even thousands of different SEO techniques that can make or break your website ranking potential.

Let me share with you my top 10 secret SEO tricks that I personally use.

SEO Secret #1: Use These Untapped Sources of Great Keyword Ideas

Being able to find the keywords with decent search volume and lower competition is a skill that every good online marketer should master.

Below are some of the best secret SEO tricks that will help you bring your keyword research into another level.

Google Alphabet Soup

It is one of my most favorite ways to do keyword research.

The reason?

Because I get the data straight from the horse’s mouth (Google itself)

Here is how to use Google Alphabet Soup method:

First, you need to type the target keyword in the search bar and see the results:

google alphabet soup method is one of the Secret SEO Tricks

Next, type in different letters starting from a to z.

This process takes about 5-10 minutes and shows you tons of useful keyword variations.

YouTube Suggest

This method is a great alternative to good old Google Suggest method.

Everyone uses Google Suggest method but very few go further and try YouTube.

Too bad for them.

It is the world’s second-biggest search engine and it shows you many cool results. (Source)

youtube keyword suggest Secret SEO Tricks

Bing/Amazon/Wikipedia Search Bars

The search bars from these three resources work like a charm.

They allow you to see some unpopular search queries that you can use to eliminate competition.

Below are the examples:

Bing Search Bar

bing keyword suggest tool Secret SEO Tricks

Amazon Search Bar

amazon keyword suggest tool Secret SEO Tricks

Wikipedia Search Bar

wikipedia keyword suggest tool Secret SEO Tricks

As you can see there are lots of options when it comes to keyword research.

Okay, let me show you two more places that are packed with awesome keyword ideas.

SEO Secret #2: Use Udemy and Teachable to Find Awesome Keywords

Udemy and Teachable are two great platforms for life-time learners.

As it turns out they can also be helpful for content marketers who strive to find untapped keyword ideas.

Let’s see how it all works.

Keyword Research on Udemy

I am gonna show you the process in three steps:

Step #1: Find the Best Selling Course in Your Niche

You can do so by typing your main keyword in the search bar.

Look at the star rating and the number of positive reviews.

udemy bestselling course Secret SEO Tricks

Step #2: Check The Course Curriculum

All quality courses have the course contents or curriculum that lists what is in the course.

Step #3: Copy Nice Keyword Phrases

Almost all course curriculum have nice keywords that relate to the industry.

Authors use them to grab your attention and optimize the copy.

You can find those keywords and use them in your future blog posts.

udemy course curriculum Secret SEO Tricks

Keyword Research On Teachable

Teachable is another great learning resource where you can master hundreds of different skills.

Chances are that there are some quality courses that represent your niche.

The keyword research is very similar to Udemy approach though I recommend you to browse by categories:

Step #1: Find the Most Relevant Category

You have plenty of options to choose from:

teachable categories Secret SEO Tricks

Step #2: Choose the Best Performing Course

teachable best selling course Secret SEO Tricks

Step #3: Check the Course Curriculum and The Keywords In It

teachable course curriculum Secret SEO Tricks

Pro Tip: Browse through a couple of more best-selling course to find even more great idea.

Now let’s see another great and little-known SEO technique that will help you dominate the search.

SEO Secret #3: Add These Emotional Words to Your Title Tag

This is one of those secret SEO tricks I use all of the time.

If you want to increase your organic CTR with tip is just for you.

Let’s see what you can do.

Use These Ten Word Magnets

Some words act like click magnets in search pages.

You can use those words to increase your website traffic.

Here are these words:

  • Best
  • Review
  • Top
  • News
  • Guide
  • Community
  • Information
  • Useful
  • Actionable
  • Now

Some Other Power Phrases

Try these power words as well:

  • Instant/Fast
  • Proven
  • Everything You Need to Know About…
  • Techniques/Strategies/Tactics
  • Discover
  • Find Out
  • Always
  • Never
  • Tried and Test…

Now when you know some useful trigger words that you can place in the article headline, it is time to move to the next step.

SEO Secret #4: Find Out The Exact Growth Opportunities With Flippa

It can be really tiring and troublesome to find ways for expanding your online business and scaling up.

Meet Flippa!

This online trading service will show you the step by step plan to grow your business and thrive.

Here is how you can approach this strategy:

Find Great Growth ideas on Flippa

Step #1: Use Flippa Search Bar to Find The Websites That are Related to Your Niche

flippa search bar Secret SEO Tricks

Step #2: Find the Profitable Business

flippa established website Secret SEO Tricks

Step #3: See What Site Owners Recommend

website opportunities for growth Secret SEO Tricks

As you can see, website owners are very generous and share some of the best tips that you can use to improve your own online business.

Which brings us to the 5th SEO secret trick:

SEO Secret #5: Reduce Your Bounce Rate & Increase Dwell Time on Your Site

As you probably know, Google RankBrain is a big deal in SEO.

And Bounce rate with Dwell Time are huge parts of this algorithm.

Let me show you a couple of cool tricks that will help you optimize for Google RankBrain

Find The Worst Performing Pages

You can use your Google Analytics account to complete the task:

avg time on page and bounce rate Secret SEO Tricks

As you can see I have a lot of work to do because not all of my pages perform as good as I wish.

So I will need to…

Optimize Them Using These Techniques

  • Use SEO Copywriting techniques
  • Add many images to your posts
  • Get straight to the point and make the introduction short
  • Include actionable tips and advice. No fluff.

These tips will help make your content more appealing to users and search engines.

But you should also take care of backlinks too.

They are super important in SEO.

The next little-known SEO hack will help you get some of the most valuable backlinks out there.

SEO Secret #6: Use Expert Roundup Posts to Build Powerful Links

This is one of the greatest link-building techniques in the online marketing world.

It can bring you very strong backlinks that can skyrocket your rankings in no time.

This is how you use this strategy:

Find The Most Influential People in Your Niche

It is much easier than you think.

Let’s see some of the ways you can pull this off.

Now that you have some decent fundamental knowledge in local SEO and SEO in general it is time to learn a couple of more tricks from industry experts.

So how do you find experts in any niche?

Way #1: Google Search

This is a search query that I used to find a couple of local SEO expert:

best local seo experts google search query Secret SEO Tricks

Then, I saw the top results and browsed through all of them until I found the ideal candidates.

Way #2: Pre-made Lists

There is no shortage of complete lists on the web that consist of some of the world’s top experts.

For example, this is a nice list I found on SEJ blog.

140 top seo experts article headline Secret SEO Tricks

Way #3: AllTop Blogs

It is a great blog listing that shows you the best websites on the web.

You have many good examples when you see AllTop’s SEO Category.

Seek for Advice

Now you need to get their contact info.

Use special services like This tool can find person’s email address. tool Secret SEO Tricks

The next thing you should do is to ask the influencers for advice.

Keep these things in mind:

  • The question should be short and precise
  • It should not take much expert’s time to answer it

This will increase the response rate.

Finish the Article and Let Them Know

Make your article as good as it gets. Include the experts’ advice and link out to them.

Let them know via email and thank them for help.

Trust me, if they like your expert roundup post they WILL link to it and/or share it.

Now, let’s see another great SEO hack that will help you build even more quality backlinks.

SEO Secret #7: Produce “In-Depth” Forms of Content 

In-Depth content can set your apart from the other players in many ways.

They prove your knowledge and experience in the field.

They are also natural link magnets.

Let’s see what makes content “In-depth”

How to Publish ”In-Depth” Content

Step #1: Do a Research on Buzzsumo

It is one of the best free SEO tools on the market.

It is not entirely free, of course, and there are certain limits however it works just fine if you do a quick topic relevance research.

Let me show you how to use it:

1 Go to Buzzsumo and type in your target keyword.

buzzsumo content analysis tool Secret SEO Tricks

2 You will see the best performing content.

buzzsumo top pages Secret SEO Tricks

3 Additionally, there is a cool new feature called “Evergreen Score“. It helps you understand if the topic will still be relevant in the years to come.

buzzsumo evergreen score Secret SEO Tricks

Now you can check the articles you found and improve them!

  • Add more tips and strategies
  • Add more images
  • Include more links to reputable sources
  • Make it unique and long (+2500 words)

Alright, let’s move on to the next method.

SEO Secret #8: Steal Rich-Snippet Results From Your Competitors

The biggest reason to do it is to try to steal your competitors’ clicks, traffic, and revenue.

You need to know that:

Featured snippets are stealing clicks from the #1 ranking result. (Source)

This means that you need your content to get that featured-snippet spot as soon as possible.

How to do it? See below:

How to Steal Your Competitor’s Rich Snippet?

First, you need to check if your competitors already earned the Rich Snippet:

rich snippet result in serp Secret SEO Tricks

Then, you should take a close at what you see in it:

  • Is it a paragraph or a list?
  • Is it written in a formal way?
  • Is the answer good enough?
  • Can you make it better?

When you answer all of these questions you can create your own answer, include it in your article and wait for Google to use it as a replacement for an old rich snippet answer.

Note: The more authority you and your blog have the more this technique is likely to work. So make sure your Google E-A-T score is high.

SEO Secret #9: Steal FAQ Schema As Well

FAQ Schema occupies some additional space in Google search results page.

It can help you grab even more attention and attract more clicks.

Check what you can do:

How to Steal Your Competitor’s FAQ Schema?

First, type in the exact question you want to rank for .

google search bar query Secret SEO Tricks

Next, See the results

faq snippet in search page result Secret SEO Tricks

Finally, come up with more precise and valuable answer that Google might consider a better replacement.

With that said, let’s check out the last SEO secret on the list.

SEO Secret #10: Analyze Your Content With Surfer SEO

You probably know that On-Page SEO plays huge role in your content’s ability to rank.

However, there are so many factors to keep in mind.

So if you want to make sure that you did everything right you can use special SEO tools.

Meet SEO Surfer.

This tool compares and analyzes about 500 different factors of your page’s content with the top 10 ranking SERPs in mind.

In other words, it tells you exactly what Google wants to see in your content and asks you to produce it.

seo surfer content analysis 1 Secret SEO Tricks


These were my top 10 secret SEO tricks that help me a lot with my blog.

Let me ask you quick question:

Which of the secret SEO tricks you will use first?

Leave your thoughts and questions in the comment section below.

Also, add me on LinkedIn or follow me on Instagram, I share some useful stuff there 😉

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