SEO for Entrepreneurs: The Complete Checklist for 2020

by Nikita Shevchenko

In this guide, I am gonna show you how to do SEO for entrepreneurs.

It features all the most important steps small business owners and entrepreneurs should do in order to rank high in search and bring consistent traffic to their websites.

So if you are an entrepreneur who is looking for a step by step SEO plan you will like it.

Let’s dive right in!

Let me tell you why most entrepreneurs absolutely need SEO:

Organic search is most often the primary source of website traffic. The traffic that can turn into real customers. (Source)

If you know how to optimize your site for the web you are going to consistently outperform your competitors and grow revenue.

Part #1: Technical SEO

This part is fundamental and you need to focus on it first and foremost.

Below are the most important steps you should follow to make sure your website works flawlessly.

Check that only one version of your site is browseable

If Google search bots index four different website versions, they will consider them as 4 separate websites.


Type each website’s version URL address into the search tab and see if they all end up as ONE version.

different versions of one site seo for entrepreneurs

Site Maps & Robots.Txt

Site Maps. Create Google Sitemaps and submit them to the Google Search Console(GSC).

You can generate them with RankMath SEO plugin.

Robots.txt. This file allows you to control how Google Indexes the website.

The structure below works just fine:


Disallow: /wp-admin

Disallow: /wp-includes

Disallow: /wp-content/themes


Note: Don’t forget to add it to your web server or alternatively you can use RankMath plugin again and create the file in it.

Find and Fix Index Coverage Errors in Google Search Console

I can not overestimate the importance of web pages indexation.

After all, if the page is not indexed by Google, what’s the point of optimizing it?

The question is:

How to find pages that are not indexed by Google?

Use Google Search Console and check the“Index Coverage” report.

It will present you the pages that Google has problems to index.

index coverage google search console report technical seo audit

Pro Tip: Use additional crawling software such as Screaming Frog to double-check the indexing status.


Use this Full Technical SEO Guide to further optimize your website and increase its ranking positions.

It covers:

  • Mobile SEO
  • SSL certificates
  • Permalinks
  • And much more

Now let’s get to the second part. There I will show you how to do a quick keyword research and content ideas.

Part #2: Keyword Research

The quality keyword research can save you tons of money and time.

Keyword research is the blueprint for your online marketing efforts, driving every decision you make. (Source)

Because there is virtually no point to produce content that you cannot rank for(yet!).

So stick with me a see how to do keyword research for local businesses in order to beat the competition and drive consistent traffic to your website.

First, come up with a target keyword you want to rank for

Ideally, you want to come up with a list of keywords related to your business.

The question is:

How hard is it to actually rank for those keywords?

Type in your target keyword in the Google search bar and see the top-performing results:

local search results seo for entrepreneurs

Consider yourself lucky if the pages you see are far from high-quality.

It will be much easier for you to outrank those pages in search.

You may also use special tools such as Ahrefs to find out the difficulty level of each specific keyword.

ahrefs keyword difficulty tool seo for entrepreneurs

If the keyword is not hard to rank for then shoot for it!

If it is?

Use the tip below.

Then, make it medium or long-tail

The problem with short tail keywords is that they are usually extremely hard to rank for.

Meet the long-tail keywords!

They are much easier to rank for however have lower search volume.

all keyword categories seo for entrepreneurs

You probably wonder:

What is the easiest way to find long-tail keywords?

Try Ubersuggest.

This free SEO tool will help you lots of long-tail keyword variations that you can use in content marketing .

ubersuggest word combinations seo for entrepreneurs

Another great method is Google Search Soup.

You type in your target keyword in the search bar and see the additional words Google suggests you:

google alphabet soup method seo for entrepreneurs

Finally, find some keyword variations

LSI keywords (aka keyword variations) will help you rank for multiple search queries and increase the chances to hit the top spots in Google.

Some tools like LSIGraph will show you many good keyword variations in seconds:

lsigraph tool seo for entrepreneurs

As a rule of thumb, make sure you include a couple of LSI keywords in each post you publish.

By the way, if you want to find out more techniques that will allow you to bring the keyword research to another level be sure to check out my Ultimate Keyword Research Guide.

It shows you how to:

  • Find untapped keywords that are easy to rank for
  • Use Wikipedia, Udemy, and Quora to find the search queries real people are looking for
  • Optimize your content around those keywords
  • And much more

Let’s jump into the content optimization part that will allow you to establish yourself as the go-to source in your niche.

Part #3: Content Optimization

In this part we are gonna see how content optimization is vital for your brand success.

Optimized content helps your web pages to rank high in the search engines and attracts quality backlinks. (Source)

I will show you a couple of the best tricks that will help you optimize the heck out of your blog content.

Let’s check out the first one.

Increase Organic CTR

The first quick-win strategy I want to show you is all about organic click-through rate.

It is not unusual when your content hits the top position but does not get the attention it deserves.

No matter how good your content is, no one will see it unless you optimize your title tags and meta descriptions to entice people to click.

So how do you actually increase organic CTR fast?

  • Include your target keyword in the title and meta description
  • Use powerful words and phrases that awake emotions
  • Add some numbers or distinctive signs in the title
article title optimized for organic ctr seo for entrepreneurs

With that said, let’s check another quick-win content optimization technique.

Optimize On-page Body Copy

Without proper On-Page SEO, your chances for ranking high in Google are close to ZERO.

Below are some of the techniques I use to optimize my blog posts:

  • Include keywords in the right places. Article title, introduction, conclusion, h2/h3 tags, and 1 or 2 image titles and 2-5 times across the body copy.
  • Use SEO-friendly URLs. Make them short and descriptive.
  • Use internal and external links. Link to relevant resources on your blog and to trustworthy content from the web.

And to make it even more appealing for users and search engine, you need to…

Make it More Visual

As you probably know, visual assets are really engaging and can be very helpful in SEO and branding. As a matter of fact, they can be optimized too.

So here is the plan:

  • Anytime you write a blog post, make sure to add at least 3 images in it.
  • Shrink the size down with special tools like Photoshop or plugins like Smush.
  • Use descriptive titles and alt-text

Also, consider using my On-Page SEO Tutorial that will show you some additional techniques for content optimization.

It covers:

  • URLs
  • Speed
  • Headings and Subheadings
  • Social Sharing Buttons
  • And more

Now let’s see how you can boost your SEO efforts with some of the best white-hat link building strategies.

Part #4: Link Building

Backlinks still remain one of the 3 most important ranking factors in Google. (Source)

In fact, they are not going to go anywhere soon and you need to either leverage white-hat link building techniques or get crushed by your competitors who already do it.

Let me show you some of my favorite link building strategies:

Email Outreach

Find the most influential people in your local ares that occasionally share the stuff related to your niche.

Get their email address with the tool like

Use the script below to approach them:

Hello [First Name], I know you are really busy with [name of the blog].

I am sure you also get TONS of emails, so I’ll be really quick.

As someone who shares some stuff about [niche name] and enjoys articles about [top articles on the blogger’s website], you may find this interesting.

I’ve recently finished my giant article about [article description].

I would love it if you take a quick look, mind if I send it to you?

Best regards,
[Your Name]

If you get positive response, send the article URL and wait for the results.

Resource Pages

This technique is really cool and works great almost all the time.

1. Find Good Resource Pages

You may use the following search strings:

  1. “Keyword” + inurl:links
  2. “Keyword” + “useful resources”

2. Contact the Webmaster

Here is a good script that works well:

Hi [Name], I came across to your resource page today.

It’s fantastic!

I found lots of great materials on it. In fact, I recently published a guide on [Topic].

It’s all about [Brief Description].

I want to share it with you: [URL].

Do you think it might be a good addition to your list?

Either way, let me know.

Have a great day!

[Your Name]

If the article is really good, they will share it.

Now, let’s move on to another cool strategy.

Guest Posting

Guest posting will help you get some powerful backlinks and increase your brand awareness.

1Find the Blogs That Accept Guest Posts

Try these search phrases:

  • Keyword “guest post”
  • Keyword “write for us”
  • Keyword “submit your content”
guest post google search string seo for entrepreneurs

You can also use already-made lists:

guest post sites list seo for entrepreneurs

2Find Out The Requirements

All blogs that accept guest posts offer guidelines.

Read them and stick to them.

guest post writing guidelines seo for entrepreneurs

3Send a Pitch Letter

You may include:

  1. The headline of your article
  2. Short draft
  3. The area of your expertise
  4. Other examples of your guest posts
  5. Your author bio

4Write Your Article

Bring the best that you can.

Make the article as valuable as possible.

5Get Your Links

Make sure to put a couple of links in the author’s bio and the article body.

Trust me, they will make a difference and increase your brand exposure.

Additionally, if you want to find out how link-building can help grow your business, check out this Link Building Guide for Beginners.

You will learn:

  • Which links can help and ruin your business
  • How many backlinks you need to build
  • Some extra link-building techniques.
  • And much more

With that said, let’s jump into the local SEO section that will help you get exposure and more clients from local areas.

Part #5: Local SEO

SEO is a must for any local business and entrepreneur who needs to beat competition.

“Near me” searches have grown 150% faster than traditional searches (Source)

Below are three essential elements of local SEO that any entrepreneur and business owner should pay attention to:

The Map Pack

What Is Google Map Pack?

The Map Pack (also known as “The Local Pack” or the “3 pack,”) is a set of three local Google-Maps-based results showing the top-ranked local businesses.

The Google Map Pack helps to do SEO For Entrepreneurs

As you can see, it takes up a lot of room in search.

The real question is:

How to optimize Google Map Pack?

  • Track Your Business Map Pack Rankings. Use special tools like Local Falcon.
  • Improve User Experience(UX). A mobile-optimized website with great design and layout.
  • Your Business Images. Only high-quality images that represent your brand.

Google My Business (GMB)

Google My Business is vital in local SEO.

In fact, it is even more important than your website.

Here are a couple of things you should with your GMB account:

  • Add and Verify Your Business. Add your business and wait for the verification.
  • Make Your GMB Profile Complete. Fill it in and make it 100% complete.
  • Get Positive Reviews. The better service you provide the more stars you will receive. It’s obvious but true. Don’t cheat. Reply to all of them (even the bad ones)

NAP citations

What are NAP citations?

NAP citations are your business Name, Address, and Phone Number which are all listed out in one place.

Google uses your business NAP to confirm that all of your business info is right and up to date.

How to make everything right with Nap Citations?

  • Be consistent with NAP citations. Use the same information everywhere across the web.
  • Run NAP Audits consistently. They will help you stay consistent and reputable.
  • Fix Wrong NAP. Anytime you see that your nap info is wrong you need to contact the guy in charge and ask to correct it.

And this is it!

Now you know exactly how to do SEO for entrepreneurs.

Google and other search engines will trust you and your website.

What step do you want to start with?

Leave your thoughts and questions in the comment section below.

Also, add me on LinkedIn or follow me on Instagram, I share some useful stuff there 😉

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