Did you ever want to find an extensive list of free SEO tools that will help your website rank higher, increase traffic, and generate new leads?
Look no further!
This post outlines some of the finest SEO tools you can use for FREE.
So if you are a novice blogger or an SEO specialist on a budget I recommend you check them all out
Note: This is a quite long list. So if you are looking for specific SEO tools do not hesitate to use jump links below, they will get you where you want. Otherwise, just go through the list sequentially, you will find lots of useful stuff!
- Google Tools
- Website Content
- Website Analysis Tools
- All-In-One SEO Suites
- SEO Link Building
- Keyword Tools
- Image Tools
- Competitor Analysis
Google is an undisputed leader on the market. Its tools are highly valuable for SEOs and bloggers.
The best thing about Google tools is that they will cost you nothing.
So let’s take a look at some of the best of them:
#1. Google Search Console
Google Search Console(previously Google Webmaster Tools) is the tool that you cannot miss.
It is one of the most popular and useful tools on the SEO market and it helps you with many tasks.
With it, you can monitor how your website performs and find out the potential problems that may hold it back.
Some of the data you get is only accessible with other paid tools.
What exactly can Google Search Console do?
- Find your average CTR.
- Monitor your CTR over time.
- Monitor your impressions.
- Monitor your average position.
- Identify your highest-traffic pages.
- Identify your highest-CTR queries.
- Identify ranking changes.
- Identify your highest-traffic queries.
#2. Google Analytics
Google Analytics is another wonderful tool that Google offers to website owners.
It is a one-stop solution for new bloggers who don’t have time, or budget to monitor all the website stats by using expensive SEO tools.
Google Analytics provides almost anything you need to know about your website performance.
Bloggers can track the website regress and progress and act proactively by improving the weak points.
What exactly can Google Analytics do?
- See the most important website analytics data.
- Find out the sources of the biggest traffic and conversions.
- Identify where most website visitors are located.
- Learn what exactly people are looking for on your site.
- Find out what people click on.
- Determine your best content.
- Spot your worst performing content.
Pro Tip: You can connect Google Analytics with Google Search Console to access all the data on one place.
#3. Google Keyword Planner
It still remains one of the most reliable free SEO tools available on the market.
With its help, you are able to discover search difficulties and volumes in a blink of an eye. Google Keyword Planner will assist you in choosing and discovering easy terms that are easy(or hard) to rank for.
What exactly can Google Keyword Planner do?
- Find new keyword ideas
- See historical statistics
- Get search volume data
- Understand the keyword difficulty level
#4. Google PageSpeed Insights
Website speed is one of the most important Google ranking factors. (Source)
The first step in website performance optimization is to figure out the obstacles that prevent it load faster.
One of the best(and free) tools you can use is Google PageSpeed Insights.
This tool allows you to monitor the speed of your site on Desktop and Mobile devices.
It also hooks you up with improvement tips that can help you increase your site speed.
What exactly can Google PageSpeed Insights do?
- Analyze your website speed
- See the results for Desktop and Mobile platforms
- Spot the loading issues
- Suggest the improvements
- Refer to Google Webmaster Guidelines
# 5. Google Mobile-Friendly Test
I probably don’t even have to tell you that your website should be optimized for mobile.
In other words, it should look as great(if not better) on mobile as on desktop computers.
One of the best methods to find out if your website is mobile-friendly is using Google Mobile-Friendy Test tool
What exactly can Google Mobile-Friendly Test do?
- Tell you if your website is mobile optimized
- Show you website mobile-friendliness
Content is King! There is no doubt about that.
If you want your blog to succeed in the long or short term you need to tap into creating high-quality and valuable content that will improve your online presence and brand recognition dramatically.
The question is:
What are some of the best free SEO tools that can help create and optimize website content?
Below I mention only the time-proven resources that have helped me and many other specialists curate the content their audience deserves.
#6. BuzzSumo (Trial)
BuzzSumo services are an absolute goldmine for online marketers and bloggers.
They can help you create highly-engaging, helpful content that is relevant and shareable at the moment.
In other words, BuzzSumo can help you find out what is hot right now and curate great content with that in mind.
What exactly can BuzzSumo do?
- Discover content ideas
- Uncover platform insights
- Identify interested influencers
- Create content marketing campaigns
- Monitoring hot topics
#7. Hemingway App
Hemingway App editor, as the company states, makes your writing bold and clear.
It makes it way easier for bloggers to make their writing more precise and easy-to-digest.
As you probably know, the more complex phrases and sentences you use the lower the level of user experience(UX) can be on your website which leads to lower rankings.
Hemingway app is a gree free tool that polishes your writing.
What exactly can Hemingway App do?
- Improve your writing
- Show the readability score
- Provide precise statistics for words, phrases, letters used
- Support with in-house editing tools
#8. Grammarly (Free version)
Grammarly is the tool with the same set of features as the Hemingway App but only better.
This writing checker tool makes sure you produce a mistake-free copy.
It checks your document for all kinds of errors, with grammar, punction, and spelling in mind.
What exactly can Grammarly do?
- Detect grammar, spelling, punctuation, word choice and style mistakes
- Flag potential issues in the text and suggest context-specific corrections
- Provides suggestions and guidelines on your writing improvements
#9. SEO Web Page Analyzer
SEO Web Page Analyzer does exactly what its name states.
SEO Web Page Analyzer’s main function is checking out your web pages for search engine optimization level.
This tool breaks down the content and structure of your web page and estimates the page and content quality from the search engines’ point of view.
What exactly can SEO Web Analyzer do?
It analyzes your website for the following criteria:
- General information
- Meta title & description
- The heading structure of your page
- Content analysis of the page
- Keyword analysis
Copyscape plagiarism checker helps you find out any plagiarism issues and duplicate content.
What is duplicate content?
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin” (Google)
If you have it on your blog it will negatively affect your rankings and you may even get penalized by Google.
Copyscape will find all duplicate content on your website and let you know about it so you can delete or change it.
What exactly can Copyscape do?
- Scan the entire web to check for duplicate content of your page
- Perform scans for copies of your web pages.
- Show you the exact match results with URLs
RankMath, in my opinion, is the best SEO plugin for WordPress.
Its features are almost unlimited in terms of On-Page SEO adjustments and website optimization.
One of the best tricks it can perform is to SEO analyze your entire website for potential problems and give you quick solutions.
It gives you the score from 0 to 100 and works in a couple of seconds!
What exactly can RankMath do?
- SEO Analysis
- Advanced SEO Optimization
- 5 Keyword Optimization
- AMP SEO
- Breadcrumb Navigation
- 404 Monitor
- Redirection Manager
- Google Search Console Integration
- Rich Snippets
- XML Sitemaps
- and much more
Siteliner a free service that helps you examine your website, exposing main issues that affect your site’s quality and search engine rankings.
This service lets you spot in-house duplicate content within your website.
What exactly can Siteliner do?
It is a web crawler that checks your entire website for:
- Broken links
- Duplicate content
- Page power
- and so on
#13. Animalz Revive
If you want to find out which pieces of content are not as relevant as they used to be, try Animalz Revive.
This great tool analyzes your Google Analytics data, then it provides a list of posts that can be(and should be) refreshed.
What exactly can Animalz Revive do?
- Analyze your website content
- Find out best-performing content
- Find out worst-performing content
- Show what content needs improvement
Website Analysis Tools
The following set of free SEO tools will reveal some of the best solutions for website owners and internet marketers that make website analysis process as easy as it gets.
Gtmetrix is a tool that is very similar to Google PageSpeed Insight, only better…
It gives you very precise information on your site performance that is packed with optimization tips and techniques.
I constantly use this tool to monitor NikitaShevchenko.com’s performance and a couple of other niche sites.
What exactly can Gtmetrix do?
- Provide detailed reports about our site’s performance
- Analyze your page’s speed
- Record your page loads and find out where stoppages occur
- Give detailed suggestions on improvements
BrowSEO lets you see how web pages look in the eyes of search engines.
Why should you care?
Because this way you can be sure that search engines like Google can see everything they need to see.
For example, you have recently integrated a new cool feature on your website that may improve UX and overall website quality.
The question is:
Can search engines recognize it?
Use BrowSEO to find out!
What exactly can BrowSEO do?
- Let users access any page on the web without any problem
- Highlight essential SEO metrics
- Display all details about the page as search engines see it
- Display specific details about the page
It is a free web tool that helps webmasters make sure their websites are displayed as they want on all possible devices.
In other words, you can use Screenfly to check how your site looks on desktops, tablets, and mobile phones.
It matters because website responsibility is a HUGE thing. And it affects your rankings a lot. (Source)
The best way to make sure that your website looks great on all devices is to use a premium responsive WordPress theme.
Mine is GeneratePress. It costs about 45$ a year but you may get it at a discounted price by clicking on this link.
What exactly can Screenfly do?
- Check your website responsiveness
- Display your site on various devices
- Show how your site looks on Apple, Samsung, HTC, and other phones.
#17. Wayback Machine
This is a very cool tool in the list!
Wayback Machine is a digital archive of the World Wide Web that can show you how a certain website looked throughout its existence.
Why is it cool?
Because it is like time travel across the internet. You can visit archived versions of any website and start surfing it.
What exactly can Wayback Machin do?
- Show you an archived version of a website by the date
- Reveal what all the browsed website pages looked like
- Display exact content types that helped a website grow
# 18. MozBar(Free version)
MozBar is a very popular tool among online marketers.
It is a free Google Chrome Extension that makes it super easy to get high-level metrics and perform all your SEO tasks effortlessly.
One of its best options is to get instant metrics while viewing any web page on the SERP.
What exactly can MozBar do?
- Perform SERP analysis
- Do site research
- Conduct link profile analysis
- Check webpage structure
- See social activity
- Validate semantic markup
#19. Sucuri SiteCheck
Sucuri SiteCheck is a powerful solution for spotting malware, viruses, errors, outdated plugins, and blacklist status.
Hacked websites send a very strong signal to search engines that they are not trustworthy.
Needless to say, websites that don’t have a high-security level won’t rank high. Sucuri can identify potential problems and solve them.
What exactly can Sucuri do?
- Protect your business from security threats
- Spot security weaknesses
- Harden them
- Mitigate already ongoing attacks.
- The Sucuri Firewall stops DOS attacks, fights website hacks, and more*
*You should be one of their paid customers.
Note: They also guarantee that IF you get hacked they will clean the entire website and make sure you are safe and sound for FREE!
Don’t forget that it’s better to be proactive than reactive!
You can use this link to sign up.
#20. Virus Total
VirusTotal is a truly golden tool if you take your website security seriously.
It can inspect your domain with over 70 antivirus scanners and URL/domain blacklisting services, in addition to tons of instruments to extract signals from the checked content.
What exactly can VirusTotal do?
- Scan files
- Scan URLs
- Asses submitted files
- Make comments
- Detect viruses, worms, trojans, and malware
#21. Small SEO Tools
SmallSEOTools is a real treasure chest for online marketers who are looking for free SEO tools options!
It is a complete set of text tools that I have used a lot during my work. Is has over 30 apps that make your life as a blogger much easier.
What exactly can SmallSEOTools do?
- Check plagiarism
- Rewrite articles
- Run a spell checker
- Count words or change text case.
- Do an SEO check
- Perform speed test
- and more
All-In-One SEO Suites
Sometimes it can be extremely tiring, especially for new bloggers, to put the pieces of the puzzle together. Collecting helpful SEO tools that you need one by one takes a lot of time and effort.
If all of those options make you dizzy, SEO suites are exactly what you need!
Below are the best all-in-one free SEO tools you can find.
#22. SEO PowerSuite
Each piece in the SEO PowerSuite toolset is responsible for a separate task in the game. There are four powerful tools in this suite. Combined, the four tools provide for efficient, results-driven search engine optimization.
SEO PowerSuite can:
- Optimize your site for any search engine you want
- Speed-up all parts of the SEO campaign
- See quick improvement of your website rankings
What exactly does SEO PowerSuite include?
- Rank Tracker
- SEO SpyGlass
- Website Auditor
- Link Assistant
#23. Raven Tools (14 Day Trial)
Raven is a powerful all-in-one SEO platform that scans your website, finds issues and generates white-label reports that can be particularly useful for SEO agencies and freelancers.
Beautiful graphs and charts make reports highly engaging and easy-to-understand.
What exactly does Raven Tools include?
#24. BrightLocal (14 Day Trial)
BrightLocal is a local marketing platform that hooks you up with SEO, business listings, and your online reputation.
It is one of the best free local SEO tools you can try right now.
What exactly does BrightLocal include?
- Local SEO Tools
- Reputation Manager
- Citation Builder
- Agency Lead
Serpstat is a very solid tool that can conduct backlinks analysis, track rankings, do keyword research, do competitor analysis, perform site audits.
What exactly does Serpstat include?
- Keyword Research
- Search Analytics
- Advertising Analysis
- Content Marketing Ideation
- Competitor Research
- Rank Tracking
- Market Intelligence
- On-Page Audits
- Reports and Infographics
- Backlink Analysis
Ryte allows you to improve your website quality by finding and fixing errors with technical SEO analysis.
You will also be able to create great content for your target group with numerous content optimization features.
What exactly does Ryte include?
- Website Success tools
- Content Success tools
- Search Success tools
SEOToolSet presents quality search engine optimization tools.
Here are just a few things you can do with this tool:
- Compare your web pages to the top-ranked competitors
- Schedule the Ranking Monitor to track your SERP rankings data
- Uncover issues that could impede search engine indexing
What exactly does SEO Tool Set include?
Keyword Suggestion tool
Search Engine Optimization/KSP tool
Single Page Analyzer
SEO Multi-Page Information tool
Check Server Page tool
SEO Cloaking Checker
SEO Link Building
Backlinks still remain one of the top 3 rankings factors with content and RankBrain.
And the more competitive your website niche is, the more backlinks you need to build.
Free SEO link building tools are exactly what any blogger needs to make sure their content gets backlinks it deserves.
Let’s check some good examples.
#28. Linkio (Free Trial)
Linkio positions itself as an SEO management software that makes it easy to plan and produce backlinks.
Some of the most helpful features of this tool are getting accurate anchor text suggestions and being able to reverse engineer higher ranking sites for understanding their game plan.
What exactly can Linkio do?
- Give anchor text suggestions
- Perform competitor analysis
- Check backlink relevance
- Provide clear insights
#29. Open Link Profiler
Use Open Link Profiler to instantly analyze the links of any website for free!
With this awesome tool, you can get accurate information about the links that point to a website. It uncovers some amazing insights you can get by only using paid tools.
What exactly can Open Link Profiler do?
- Check the backlinks of any website
- Filter them by lots of categories
- Perform backlinks analysis
TinEye is a reverse image search engine that helps you find where a certain image is used across the web.
You probably ask yourself:
How can this tool help me build links?
You see, there are many bloggers who love to use images from other blogs without any attribution.
So if you find an image that is used on another website and it belongs to you, you may ask the website owner to leave a complimentary link to your blog.
What exactly can TinEye do?
- Search by image and find where the image appears online
- Alert you when your image appears anywhere online
- Recognize almost any image on the web
#31. SEO Auto Linker
WPA SEO Auto Linker is a useful plugin that saves you tons of time(especially if you run a big website).
It can link the chosen keyword or phrase to your preferred URL.
What exactly can WPA SEO Auto Linker do?
- Build backlinks automatically
- Seamlessly use given keywords for link building
Note: Though recognized by many bloggers I would not recommend using this plugin as it can easily go under Link Schemes category.
Backlinks from Wikipedia possess high value in the SEO world.
With that said, how can you build links from this popular web resource?
WikiGrabber is arguably the best way to approach this task.
What exactly can WikiGrabber do?
Find Wikipedia pages that require citations, dead link replacements, and broken link replacements
Hunter.io allows you to find required email addresses in a matter of seconds and connect with website owners or editorial staff without any problems.
Email outreach, that is one of the most important aspects of SEO link building is impossible without this tool.
What exactly can Hunter.io do?
- Reveal the email addresses behind any website
- Filter personal and business contact information
- Verify the status of the sent emails
This free SEO tool works very similarly to Open Link Profiler.
Detailed scans the biggest websites online and shows you their link profile. You can now understand where your industry giants get their links from.
What exactly can Detailed do?
- Perform Backlink Analysis
- Find Twitter Influencers
- Show Industry Rankings
I probably don’t need to tell you that every content marketing campaign requires solid keyword research.
Keyword research helps make sure you hit the right spot with your blog posts and reserve a sweet spot in search.
Here are the free keyword research tools you can use for your next project.
Ubersuggest lets you produce keyword ideas for your content marketing campaigns. With this free SEO tool, you can generate an unlimited number of keyword suggestions that will help you spice up your articles and find potential gems.
What exactly can Ubbersuggest do?
- Keyword analysis
- Keyword ideas generation
- Show search volume
- Display CPC and competition level
#36. Long Tail Pro Premium (Free 7 Day Trial)
Long Tail Pro is one of those free SEO tools that allow you to reveal long-tail keywords in a matter of minutes.
It can help you easily find not very competitive keywords that can give you an edge over your competitors and make your content rank higher in SERP.
What exactly can Long Tail Pro do?
- Generate keyword ideas
- Perform competitor keyword analysis
- Analyze your website keyword base
Using Keyword.io is a great way to find and optimize hundreds and even thousands of long-tail keywords.
It is a free tool that makes any keyword research a breathe.
What exactly can Keyword.io do?
- Do keyword analysis
- Generate long-tail keyword suggestions
- Integrate with popular search engines’ autocomplete feature
CanIRank is not just an ordinary keyword research tool out there. It is a true treasure chest for online marketers!
Rather than just showing you the data, it is using the latest AI technology that gives you specific and actionable recommendations for content improvements.
What exactly can CanIRank do?
- Show you why certain content rank well
- Describe what changes you need to do
- Send notifications about website rankings changes
AnswerThePublic will bombard you with keyword ideas and long-tail keyword suggestions.
It uses Google and Bing autosuggest results to show you the most relevant data you can get.
(By the way, I did not include a screenshot of this tool because they always put a weird guy on the home page:))
What exactly can AnswerThePublic do?
- Show you relevant keyword ideas
- Generate long-tail keyword suggestions
- Integrate with Google and Bing autosuggest results
#40. Seed Keywords
The Seed Keyword tool is a sort of engine that helps you find valuable keywords
You create a search scenario and ask your contacts to suggest the keywords they would use to solve it.
What exactly can SeedKeywords do?
- Generate keyword ideas
- Provide real-user experience
- Hook you up with precise information that is taken from real people
# 41. SERP Robot
SERP Robot allows you to check, track and monitor your search engine keyword rankings quickly and precisely.
With its help, you can find your website’s ranking position immediately in real-time.
What exactly can SERP Robot do?
- Track ranking positions
- Track keyword performance
- Provide precise data for different keywords
If you want to run a high-quality, engaging website you need to use unique and optimized images.
With that said, it may take you a long time to figure out the following questions:
- How to create highly-engaging images for a blog?
- How to optimize blog images for people and search?
- What are some of the best free image tools?
Check out this list of free SEO tools that will help you with image optimization.
Canva can be a wonderful addition to any blogger’s toolkit who wants to create stunning visuals.
It is a modern graphics design platform that helps users create a blog and social media graphics, posters, and other visual types of visual assets.
It can be used on desktop and mobile devices and includes millions of images, templates, fonts, and illustrations.
What exactly can Canva do?
Help with creating thousands of visual designs for your blog
Provide ready-to-use high-quality templates
Save projects for future use
Stencil is another handy tool you can use for free for creating appealing images for your blog.
It has a user-friendly interface that allows working with visuals files even if you are not a graphic designer.
Pre-made templates make the whole process even easier and a set of beautiful fonts adds an extra level of uniqueness and originality to your works.
What exactly can Stencil do?
- Help create beautiful visual assets for your blog or social media campaigns
- Offer ready-to-use premade templates that are optimized for any selected platform
- Save your projects for future use and adjustments.
# 44. WP Smush
WP Smush is an award-winning WordPress plugin that optimizes your images, uses lazy-load technology, resizes, compresses, and improves your page load time significantly.
And yes, it is 100% free!
What exactly can WP Smush do?
- Lossless Compression
- Lazy Load
- Bulk Smush
- Image Resizing
- Incorrect Size Image Detection
- And much more
#45. Image SEO Optimizer
Image SEO Optimizer automatically generates alt text for every image on your blog which is huge for Image optimization.
The valuable free plugin can optimize your image HTML attributes when you upload a new image or bulk your whole Media Library.
What exactly can Image SEO Optimizer do?
- Generate alt text automatically
- Optimize image name
- Add open-graph data
- Improve WordPress website accessibility
Let’s face it, even if you operate in a relatively small niche, sooner or later(better sooner) you need to conduct competitor analysis.
It helps you understand what works and what does not. Additionally, it allows you to find out the competitor’s weaknesses you can take advantage of.
Fortunately, there are lots of useful tools on the market that can help you uncover hidden data from your competitors.
There is even better news for you that now it is absolutely possible to conduct such analysis for FREE!
Let’s see what kinds of tools you can use now.
# 46. Screaming Frog
Everyone in the SEO world has heard about Screaming Frog at least once.
The set of features this tool includes is really extensive.
This SEO Spider is a small desktop program that can crawl websites’ links, CSS, images, script, and apps. It shows you relevant data upon completion.
What exactly can Screaming Frog do?
- Analyze and audit technical SEO
- Analyze On-Site SEO
- Analyze Local-SEO
- Download and crawl up to 500 URLs
- Find broken links
- Discover duplicate content
- And much more
# 47. Beam Us Up
Beam Us Up is a great Screaming Frog alternative. It can crawl your entire website and show you the places where you need to make improvements.
What exactly can Beam Us Up do?
- Find Errors Easily
- Do Excel & Drive Export
- Sort out duplicates site pages
- Crawl entire website
# 48. Ahrefs’ Free Backlink Checker
This backlink checker is a great alternative to popular link checking tools.
Ahrefs is one of the undisputed leaders in the SEO tools industry and this tool is a true gift for online marketers who want to perform competitor analysis.
What exactly can Ahref’s Free Backlink Checker do?
- Show the number of referring domains and backlinks
- Display domain rating
- Link anchor text
- And much more
# 49. SEMRush (14 Day Free Trial)
SEMRush is another industry leader that is used by online marketers worldwide. It is an online visibility management platform that can be a great alternative for Ahrefs.
What exactly can SEMRush do?
- Technical SEO audit
- Position tracking
- Semantic core collection
- Ideas for gaining traffic
- Backlink audits
- And much more
# 50. BuiltWith
Builtwith is a cool tool that shows a website skeleton. It reveals the technologies, tools, plugins, and themes that were used to build any given website.
What exactly can Builtwith do?
It can show you the relevant data for:
- Analytics and tracking
- Content Delivery Network
- Content Management System
- And more
And this is it!
Which of the free SEO tools above are you going to use first?
Leave the comments below!
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